15 Minutes of Flavor

Drop culture is oversaturated with celebrity partnerships and endorsements. So to build buzz for our Heinz limited-time sauce drops, we pivoted away from the traditional paid partnership, and instead, brought back personalities that knew a little something about limited-time in the spotlight. With Heinz 15 Minutes of Flavor, we launched limited-time sauces, pitched by limited-time celebs, including Rebecca Black, Bad Luck Brian and William Hung.