Smart Eye Camera

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Smart Eye Camera

There are 44 million blind people worldwide. One of the main causes is the lack of access to proper ophthalmic care in developing countries. In the regions where they live, there are no eye doctors. However, there are doctors nearby — just not ophthalmologists. What if they could become eye doctors? This question led to the development of the Smart Eye Camera. It is an attachment that can be mounted on a smartphone to conduct eye examinations. With simple operation and detailed diagnostic capabilities, this product enables all healthcare professionals to function as eye doctors.


Awards

  • D&AD GRAPHITE pencil

Details

Credits

  • Entrant Company
    • TBWA\Hakuhodo
  • Brand
    • OUI
  • Advertising Agency
    • TBWA\Hakuhodo
  • Design Agency
    • Taki
  • Production Company
    • Amana
  • Client
    • OUI

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