Renault – Time-Fighters
Renault – Time-Fighters
Firefighters should be called Time-fighters. They are constantly fighting against time...
D&AD pencils
Details
Credits
- Entrant Company
- Advertising Agency
- Design Agency
- Production Company
- Client
What did the judges have to say?
D&AD Jury
Most car companies focus on pre-collision safety; this one thinks about post-collision safety and approaches its design problems. This is game-changing.
Masaya Asai
CCO
Droga5 Tokyo part of Accenture Song
Renault managed to deliver business transformation on many fronts: solve a consumer problem, create a new B2B business model that works not only for Renault EVs but for other brands as well, and all while doing good for the planet. We should reward when big brands manage to deliver transformation like this, it's not easy.
Camila Moletta
Design Director LATAM
The Coca-Cola Company
A lot has been done in the automotive industry, but Time Fighters felt like a fresh and different approach to communicating safety.
Wain Choi
Chief Creative Officer
BLKW
Most car companies focus on pre-collision safety; this one thinks about post-collision safety and approaches its design problems. This is game-changing.
Masaya Asai
CCO
Droga5 Tokyo part of Accenture Song
Renault managed to deliver business transformation on many fronts: solve a consumer problem, create a new B2B business model that works not only for Renault EVs but for other brands as well, and all while doing good for the planet. We should reward when big brands manage to deliver transformation like this, it's not easy.
Camila Moletta
Design Director LATAM
The Coca-Cola Company
A lot has been done in the automotive industry, but Time Fighters felt like a fresh and different approach to communicating safety.
Wain Choi
Chief Creative Officer
BLKW
Most car companies focus on pre-collision safety; this one thinks about post-collision safety and approaches its design problems. This is game-changing.
Masaya Asai
CCO
Droga5 Tokyo part of Accenture Song
Renault managed to deliver business transformation on many fronts: solve a consumer problem, create a new B2B business model that works not only for Renault EVs but for other brands as well, and all while doing good for the planet. We should reward when big brands manage to deliver transformation like this, it's not easy.
Camila Moletta
Design Director LATAM
The Coca-Cola Company
A lot has been done in the automotive industry, but Time Fighters felt like a fresh and different approach to communicating safety.
Wain Choi
Chief Creative Officer
BLKW
