Let's Change The Norm
Let's Change The Norm
“Let’s Change the Norm” is a comedic PSA that makes the hidden risks of early smartphone use visible. In a bedtime scene, a father calmly points out escalating dangers in his son’s room, including pornography, cyberbullies, scams, and predatory behavior, treating each as normal. The absurdity builds humor while revealing a deeper truth. By turning digital threats into physical ones, the film reframes smartphone access for children. Released organically, it generated over 13 million views, using humor to spark reflection and challenge a widely accepted parenting norm.
Awards
D&AD Annual 2026
Providing inspiration and insight to the global creative community.
Details
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Credits
- Entrant Company
- Fearless Mortals
- Squirrel Soup
- Tessa Films
- Advertising Agency
- Brand
- Smartphone Free Childhood
- Client
- Smartphone Free Childhood US
- Design Agency
- Production Company
- Tessa Films
- Copywriter


