App O'Clock

App O’Clock was Telstra’s most successful myTelstra App promo ever, and its most creative.  For one random hour each day, we used targeted ads to announce epic deals to customers, available only in the Telstra app for a limited time. A new film was launched for every single time-restricted deal, as well as calendar reminders, so customers didn’t miss out, when App O’Clock struck.  The response surpassed all campaign targets, with App O’Clock outperforming even Telstra’s Black Friday Sale, its biggest sales event of the year, and more customers opening the brand’s app than any time before.