Collections

Specialist insurer, Hiscox, launched a new campaign for its home insurance services titled: ‘Collections’ - an elegant series designed to reflect the obsessive beauty of collecting. Understanding value beyond a price tag, the campaign puts collectors first celebrating items in the home that can’t be replaced. The campaign targets audiences whose homes may house precious collections such as fine wines, rare watches, fashion pieces, art, antiques and jewellery. The print executions have been crafted to feel as covetable as the collections themselves, with refined imagery and long copy.