Godawan 173. Crafting Rarity. Preserving Life.

Godawan 173 turned conservation into a covetable luxury collectible. To mark the rise of the endangered Godawan bird from 96 to 173, we released a limited-edition whisky in 173 uniquely illustrated ceramic bottles - one for every living bird. Created with Jaipur Blue Pottery artisans from the bird’s Rajasthani homeland, the collection created a new language of conservation, reframed through the codes of luxury, placing Indian conservation and craftsmanship on a global cultural stage.