Find Your Way

In a country of maximum chaos and congestion on every street, the best way to get around is in a MINI. To bring this to life, we tracked India’s busiest, most crowded, high-density roads and mapped them into hyper-detailed, hand-drawn art pieces. Each canvas recreates the everyday chaos of a place, coming together to form the iconic MINI logo. Bringing craft and storytelling together on a canvas like never before. Showing how India finds its way in a MINI and how MINI finds its way in India.