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Glowing Relief

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Glowing Relief

Glowing Relief is the world’s first glow in the dark prescription label, created by Alivia Health and Farmacias Plaza. A non toxic photoluminescent varnish is applied only to the label area, so the patient’s name, drug, dose, and instructions remain readable for up to six hours after charging under any source of light. It adds an always on safety layer during blackouts without new devices, apps, or changes to pharmacy workflow.


Awards

  • D&AD GRAPHITE pencil
  • D&AD WOOD pencil

Details

Credits

  • Entrant Company
    • de la Cruz & Associates
    • de la Cruz Ogilvy
  • Brand
    • Alivia Health
    • RX Label
  • Advertising Agency
    • de la Cruz Ogilvy
    • Ogilvy Health New York
  • Design Agency
    • de la Cruz Ogilvy
  • Production Company
    • Agosto
    • Celeste Films
    • Whisky Film Bogota
  • Client
    • Alivia Health

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