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Fatal Question

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Fatal Question

The Fatal Question confronts the chilling belief among young people in the UK that there is a “safe” place to stab someone. School students stood before a life-sized human sculpture and chose the area they thought wouldn’t kill. Each decision triggered projected testimonies of real victims who died from a single wound to that exact spot. The installation transformed a dangerous question into an unforgettable, participatory experience. By turning a dangerous question into a moment of self-discovery, we transformed myth into undeniable reality.


Awards

  • D&AD WOOD pencil
  • D&AD WOOD pencil

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Details

Credits

  • Entrant Company
    • Biscuit Filmworks LA
    • Saatchi & Saatchi London
  • Brand
    • StreetDoctors
  • Advertising Agency
    • Saatchi & Saatchi London
  • Design Agency
    • Saatchi & Saatchi London
  • Production Company
    • Biscuit Filmworks London
    • Revolver
  • Client
    • StreetDoctors