One of our D&AD Membership perks is our Members’ Spotlight feature that takes a moment to celebrate the work of different industry professionals. Each interview gives creatives a virtual soapbox, asking what they’re currently working on, what are they most proud of, and if there were one piece of work they wish they’d been responsible for, what would it be?
Meet Matt Noonan...
Introduce your place of work.
Curious was founded as a commercial production company 1999. Today we produce and post-produce commercials, branded content, documentaries and narrative feature films as well as curate and distribute the world’s best independent cinema in Australasia. We work closely with our agency partners to deliver for clients, entertain their audience and grow their businesses. Diversity is valued and fostered.
What are you currently working on?
Curious has been collaborating on three feature films over the past six months. One of which, Turbo Kid, an avant-garde genre film set in an alternate future, screened at Sundance Film Festival this year. Curious also distributed Oscar winning film “Ida”, which I personally love. Additionally, we are currently producing a broadcast study for an iconic NZ beer, shot over eight days concurrently with three units in one of the most beautiful and remote parts of world.
TURBO KID | Official Trailer
What work are you most proud of?
I’m proud of the "Blazed" film we produced with Clemenger BBDO Wellington for NZTA. I'm really proud of the filmmaking, but I also appreciate the strategy and respect that went into the communication. I’m equally proud of the Orcon campaign we produced with Special Group featuring Iggy Pop, collaborating online with a select group of Kiwi fans to re-record “The Passenger” in real time. I also love the Epic Safety Video we recently shot for Air NZ to coincide with the launch of the final Hobbit film. Soon after its release it became the most watched content on YouTube, which was especially humbling.
The Most Epic Safety Video Ever Made
What work from our Awards Archive makes you think ‘I wish I’d done that’ and why?
Nike Angry Chicken, from W+K & Traktor is an all time favourite: entertaining, funny, honest & painstakingly crafted to appear effortless. W+K’s Southern Comfort Beach from 2013 felt fresh, fun and subtly more creative than much of the other work from that year.
What’s the best advice you’ve received during your career?
“Once Were Warriors” director Lee Tamahori was memorably encouraging when I was a technician and I was lucky to work on Sir Peter Jackson’s early films. He showed me it was possible to do things differently and make your own path. Working with some of the world’s leading directors & creatives has impressed upon me that we should be open to creative input from anywhere and should be generous and supportive of emerging creative talent.