2018 will be all about confrontation for the creative industries. Successful design practitioners will have to confront the global issues that are becoming increasingly difficult for society to ignore. Many of these challenges have begun to be addressed already, such as political turmoil, cultural barriers, sustainability, and housing. They will continue into the new year with greater focus.
As designers, we need to continue to confront these difficult issues and to be advocates for positive change. To enable this, we need to work in partnership with other change makers to keep pushing proactively, and have the vision to address the big problems.
In recent times, we have seen greater levels of social engagement at a global level, and there are numerous examples of design being used as a tool for positive change. New media, communication tools and also more varied and accessible routes to market have facilitated this. Platforms such as crowd funding enable designers to get powerful ideas in front of larger, more diverse audiences without the need to engage with corporations.