Passive Cooking
Passive Cooking
Upon landing on data on this old cooking method, we called it Passive Cooking, and decided it's the best time for the world to rediscover - the most innovative old method to cook pasta. It's as simple as - bringing water to a boil and cooking pasta with the heat off, reducing gas consumption and CO2 emissions by up to 80%. Currently, there are 440 millions pasta bowls being cooked in the world every day. So helping change the way people are used to cook pasta would not be easy.
D&AD pencils
Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- Advertising Agency
- Production Company
- Robilant
- Client

