MOCA
Award: Wood Pencil
Wood Pencil / Branding / Micro Enterprise / Brand Refresh / 2023
Award: Shortlist
Shortlist / Branding / Micro Enterprise / Logos
R/Ga created a visual representation of MOCA’s ambition to promote the contribution, ingenuity, and resilience of Chinese Australians past, present, future. The agency developed a brand launch video that places a future-facing lens on the Chinese Australian experience. A collaboration with PUSH Media, the manifesto was written by Chinese Australian novelist Jessie Tu, and voiced by Chinese Australian musician Rainbow Chan. With a diverse team at the core, the video blends motion, sound, and language to create an authentic look into the Chinese Australian experience.
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