ADCC Brand

Since 1948, the Advertising and Design Club of Canada has dedicated itself to one simple mission: inspiring creativity. Underline Studio was tasked with designing a bold new identity system that both celebrates the history of the ADCC, while also looking to the future. Inspired by the club’s extensive history and its own wordmark from 1972, the new logo is formed from four squares as its most basic foundation, with a bold, modular, and flexible graphic that functions across all of the ADCC’s territories. It comes with a bold colour palette and a type family, Neue Montreal by Canada’s Pangram, that expresses excellence.