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Award: Side Hustle Pencil

Side Hustle Pencil / Side Hustle / Start-Up / Junior Professional / 2022

  • Canairi
  • Canairi
  • Canairi
  • Canairi

What did the judges have to say?

"Canairi demonstrates the power of great design. It provides a really fun, intuitive way to engage children and adults alike in thinking about a healthier lifestyle – even beyond air quality. I love its beautiful, super-charming design, which I can only imagine makes it a constant conversation starter. It has the potential to be a really inclusive product, given the right price point and marketing. I would love to see it used in poorer communities especially, where it can make a real difference."

Amy Dick, Head of Impact, Anyone

"The simplicity of the idea and the design was a welcome change. In a world where all products seem to be connected via apps and other things here is one where design is used to serve the purpose. And the story behind the origin of the product only makes it a bigger showpiece in homes."

Rohit Raj, Co-Founder & Creative Chief, The Glitch

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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