Streakers' Paradise
Award: Shortlist
Shortlist / Casting / Film / 2022
As Wimbledon's live coverage expanded to 15 of its courts, a captivating and entertaining campaign was needed to drive awareness. Streakers are usually frowned upon in sports – and for good reason – but for once, they seemed to be just right for the campaign message. During preparations, the casting team came across Mark Roberts, an English streaker who claims to have streaked 568 times at numerous sporting events. By casting him instead of an actor, the film engaged audiences in a new and surprising way.