HP Printing Trees

HP Printing Trees

In HP’s campaign, Printed Trees, a single tree grows to the sound and rhythm of a piece of paper being printed from an HP printer. This then builds, visually and sonically, to more and more trees being ‘printed’ to a symphony of printer sounds, until an entire forest and its thriving ecosystem have been ‘printed’. The concept supported the fact that, with a HP+ printing subscription, real forests are regenerated with every page you print. In fact, by 2024, HP will have restored 200,000 acres of forest.

D&AD pencils

Details

Categories
- Film
- Sound Design & Use of Music
Countries
- United States of America
Year
- 2022

Credits

What did the judges have to say?

D&AD Jury

I love when brands have no shame to speak openly about a problem that they might be part of it. Such a string use of sound the printing six", complemented by the beautifully shot nature. A great contrast that smartly communicates real awareness that our Mother Earth really need.

Shereen Mostafa
Head of A/V Production
Leo Burnett Dubai

I love when brands have no shame to speak openly about a problem that they might be part of it. Such a string use of sound the printing six", complemented by the beautifully shot nature. A great contrast that smartly communicates real awareness that our Mother Earth really need.

Shereen Mostafa
Head of A/V Production
Leo Burnett Dubai

I love when brands have no shame to speak openly about a problem that they might be part of it. Such a string use of sound the printing six", complemented by the beautifully shot nature. A great contrast that smartly communicates real awareness that our Mother Earth really need.

Shereen Mostafa
Head of A/V Production
Leo Burnett Dubai

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Film

Other winners

HP Printing Trees