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Boys Do Cry

Boys Do Cry

Every day in Australia an average of seven men take their own life, making male suicide Australia’s number one public health problem for men. At the heart of the problem is a narrative handed down by generation after generation that says that real men don’t ask for help when they’re struggling, that they don’t talk about their feelings, and that boys don’t cry. Boys Do Cry set out to help free men from this dangerous idea with a film showing that boys do cry. The film transformed the Cure’s iconic song Boys Don’t Cry into Boys Do Cry – an anthem to help stop male suicide.


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D&AD Annual 2026

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