As Early As Five

Five years old. That’s the age at which girls learn what’s real and make-believe, or do a somersault for the first time. Dove research revealed that 53% of Black mothers say their daughters experienced race-based hair discrimination as early as five years old. As Early As Five shed light on this staggering and heart-wrenching insight to compel people to take action on behalf of The CROWN Act – a law co-founded by Dove to make natural hair discrimination illegal in schools and workplaces across the US. Signing The CROWN Act petition was the measure of success for this campaign.