Uber Heetch
Award: Graphite Pencil
Graphite Pencil / Experiential / Creative Use of Budget / 2022
Award: Wood Pencil
Wood Pencil / Direct / Direct Mail
Award: Wood Pencil
Wood Pencil / Media / Direct
Award: Wood Pencil
Wood Pencil / PR / B2C
Award: Shortlist
Shortlist / Direct / Acquisition & Retention
With cheaper rides, better paid drivers and taxes paid in France, Heetch positions itself as a positive alternative to Uber. But Uber is everywhere, partly thanks to its food delivery arm, Uber Eats. Heetch hijacked its competitor's market dominance by printing Heetch ads on over 12,000 food packages. These were then given to popular restaurants that deliver through Uber Eats, meaning Uber Eats incidentally delivered Heetch's ads to customers on its behalf.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.