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Uber Heetch

Award: Graphite Pencil

Graphite Pencil / Experiential / Creative Use of Budget / 2022

Award: Wood Pencil

Wood Pencil / Direct / Direct Mail

Award: Wood Pencil

Wood Pencil / Media / Direct

Award: Wood Pencil

Wood Pencil / PR / B2C

Award: Shortlist

Shortlist / Direct / Acquisition & Retention

With cheaper rides, better paid drivers and taxes paid in France, Heetch positions itself as a positive alternative to Uber. But Uber is everywhere, partly thanks to its food delivery arm, Uber Eats. Heetch hijacked its competitor's market dominance by printing Heetch ads on over 12,000 food packages. These were then given to popular restaurants that deliver through Uber Eats, meaning Uber Eats incidentally delivered Heetch's ads to customers on its behalf.

  • Uber Heetch

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