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Confusing Times

Award: Graphite Pencil

Graphite Pencil / Writing for Advertising / Film / 2022

Award: Shortlist

Shortlist / Direction / Film

The world has gone through a lot of changes, and it’s proven that things can get pretty confusing. Burger King felt it was the perfect opportunity to create a film promoting its most confusing Whopper: The Impossible Whopper: 100% Whopper, 0% meat.

What did the judges have to say?

"Best insight of the year: since Covid we are living in a confusion" dimension."

Jean-François Sacco, Founder & Chief Creative Officer, Rosa Paris

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