The world has gone through a lot of changes, and it’s proven that things can get pretty confusing. Burger King felt it was the perfect opportunity to create a film promoting its most confusing Whopper: The Impossible Whopper: 100% Whopper, 0% meat.
What did the judges have to say?
"Best insight of the year: since Covid we are living in a confusion" dimension."Jean-François Sacco, Founder & Chief Creative Officer, Rosa Paris