Magic Canvas – Helping Children to Express Themselves
Award: Wood Pencil
Wood Pencil / Branding / New Branding Schemes / 2021
For children who’ve had a traumatic start to life, finding the words to describe how they feel can be difficult. Using Art Therapy techniques, Magic Canvas helps children to unlock and understand the emotions of their past. And by coming to terms with their early experiences, take their first steps towards a brighter future. Magpie Studio worked with Magic Canvas to create a warm, approachable brand that challenges the preconceptions of psychotherapy being inaccessible and clinical – encouraging children to open up, interact, and express themselves.
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