• D&AD Awards 2021
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The Momentous Moments of Max and Maxine

Award: Wood Pencil

Wood Pencil / Production Design / Animated / 2021

Award: Shortlist

Shortlist / Animation / Traditional

Cyramza is a treatment for advanced-stage lung cancer. Because patients are fighting for every day they can get, the brand platform, Momentous Moments, taps into the insight that for these patients the little things feel so much bigger. This latest extension, stop motion film The Momentous Moments of Max and Maxine, brings this sentiment to life in the story of a man able to lose himself in a day of play with his beloved granddaughter, Maxine – so much so that he feels like a kid again. It’s this deep commitment to life that fuels his, and his fellow patients’, fight.

  • The Momentous Moments of Max and Maxine
  • The Momentous Moments of Max and Maxine
  • The Momentous Moments of Max and Maxine

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