Cyramza is a treatment for advanced-stage lung cancer. Because patients are fighting for every day they can get, the brand platform, Momentous Moments, taps into the insight that for these patients the little things feel so much bigger. This latest extension, stop motion film The Momentous Moments of Max and Maxine, brings this sentiment to life in the story of a man able to lose himself in a day of play with his beloved granddaughter, Maxine – so much so that he feels like a kid again. It’s this deep commitment to life that fuels his, and his fellow patients’, fight.
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