Real 5G

Video placeholder image

Real 5G

Real 5G time-travels to a not-so-distant future when 5G has changed British life for the better. The ad provides an antidote to negative headlines and bleak forecasts of the UK’s future, while also attempting to make 5G technology seem more relatable to customers via such futuristic wonders as holographic dating apps, finger-embedded speakers, and smell-o-vision which allows an entire follower list to share your Gregg's-based joy.


D&AD pencils

  • D&AD YELLOW pencil
  • D&AD GRAPHITE pencil

Details

Credits


What did the judges have to say?

D&AD Jury

It was unique, experimental, relevant to the current socio-political climate and brilliantly executed.

  • Asawari Jagushte

  • Director & Producer

  • Asawari Jagushte

Visually stunning, great editing, everything worked.

  • Rika Nakanishi

  • Production Designer

  • Rika Nakanishi

Modern, really cool aesthetics, amazing ideas and attention to detail. Fun to watch, trippy, and it totally hits the spot.

  • Miren Oller

  • Production Designer

  • Miren Oller