• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

The E.V.A. Initiative

Award: Wood Pencil

Wood Pencil / Digital / Creative Use of Data / 2020

Women are more likely to be injured in a car crash. The reason? Most cars are tested on male crash test dummies. But since Volvo has gathered data since the 1970s – regardless of gender or size – its cars protect all people equally. So, Forsman & Bodenfors thought: what if we could share this data to make all cars safer for women? And that’s exactly what it did, by making all of Volvo’s research available for everyone to download in a digital library. But Forsman & Bodenfors also had to make it relatable. So, it humanised the data by creating EVA and spreading the message in a global integrated campaign.

Sorry, this entry appears to have no assets.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again