Senser Spirits
Award: Shortlist
Shortlist / Illustration / Packaging / 2020
Senser blends active botanicals to produce non-alcoholic spirits with mood-transforming properties. On pack, the effect of each blend is captured in a playful story, which first introduces the active botanicals, then describes the metamorphosis into a symbolic spirit animal. The theme of mood elevation continues across the brand. The Senser mark features up arrows, whilst the S monogram sums up the emotional transformation, with a figure diving into a portal and re-emerging as a dolphin. All under the strapline ‘Be Transported’.
