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Mr Humfreez

Award: Yellow Pencil

Yellow Pencil / Direct / Direct Innovation / 2020

Award: Wood Pencil

Wood Pencil / Product Design / Promotional

Award: Wood Pencil

Wood Pencil / Direct / Direct Mail

Award: Shortlist

Shortlist / Impact / Design/Brands

Mr Humfreez by ANZ Bank is a household device that shows New Zealanders if their home is too damp or too cold. Instead of a plastic gadget, it’s a biodegradable device that doesn't require a power source. Mr Humfreez is scientifically calibrated to WHO guidelines for a healthy home. His hygroscopic horns are programmed to uncurl when humidity rises above 65%. Bespoke thermochromic ink on his face turns blue when the temperature dips below 18°C.

  • Mr Humfreez

What did the judges have to say?

It’s taking unglamorous things and taking this aspect of narrative and storytelling that design tends to do to make this problem really compelling.

Priya Prakash, Founder and CEO of Design For Social Change

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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