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IKEA – Silence the Critics

Award: Yellow Pencil

Yellow Pencil / Film Advertising / TV Commercials 61-120 seconds / 2020

Award: Yellow Pencil

Yellow Pencil / Entertainment / Audio

Award: Graphite Pencil

Graphite Pencil / Animation / Character Animation

Award: Graphite Pencil

Graphite Pencil / Art Direction / Art Direction for Film Advertising

Award: Graphite Pencil

Graphite Pencil / Film Advertising / Writing for Film Advertising

Award: Graphite Pencil

Graphite Pencil / Entertainment / Writing for Entertainment

Award: Wood Pencil

Wood Pencil / Direction / Film Advertising

Award: Wood Pencil

Wood Pencil / Sound Design & Use of Music / Original Composition

IKEA entered the Christmas ad arena with a wonderfully ridiculous take on the state of our homes over the holidays. The film shows a crew of everyday household objects come to life to perform a scathing diss track about a place that clearly isn't ready for festivities - before each one is silenced by the ultimate comeback: some smart IKEA solutions. The track was made by legendary Grime emcee, D Double E.

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