Before Alexa
Award: Shortlist
Shortlist / Direction / Film Advertising / 2020
It hasn’t taken Alexa long to become an indispensable part of many people’s modern life. Or, as Ellen de Generes casually asks, whatever did we do before she came along? Well, it wasn’t easy, as this film remembers. A trip from ancient history to the recent past has us stopping at various points in time. In each lovingly recreated era, we see some of the things Alexa’s human predecessors had to do. In the process, it dawns on us that life before Alexa was worse for all of us.