World Record Egg
Award: Shortlist
Shortlist / Digital Marketing / Online Video & Viral Films / 2019
World Record Egg utilised social media’s capabilities to connect people from all over the world by setting a challenge - to make an Egg the most-liked picture on Instagram. After surpassing its target in just over a week with 18 million likes (now 53 million), it went on to develop a mental health campaign using the positivity garnered to address the negatives of the platform. Resulting in worlds first crowdsourced mental health hub and a 73% rise in mental health screenings of which 75% screened positive.
