SickKids VS: Crews
Award: Shortlist
Shortlist / Cinematography / Cinema Commercials / 2019
The SickKids VS - Crews launch film follows hundreds of real SickKids donors as well as Toronto-based athletes, media personalities, and social influencers from dozens of different crews all threateningly making their way to the empty construction site of the new hospital, where they meet ‘Gangs of New York’ style to hear their leader’s call for support. The notable cast of the film was also used in a robust PR and social media strategy.
