Many organizations occupy this space, but it can be difficult to identify what each is offering. With the reach and influence of EJI growing, there was an urgent need for their initiatives to visibly tie back to their organization. We wanted to design an identity that both lived up to the weight of their content, and was neutral enough to play second fiddle to it. Given the multi-faceted nature of EJI, a singular identity was critical. Through our work, we have improved cohesion and delivered a differentiated identity with a flexible set of assets to give the EJI brand room to grow.
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