Bokiño – A Logotype for Little and Big
Award: Wood Pencil
Wood Pencil / Branding / Logos / 2019
Bokiño is a digital platform for children’s books that primarily communicates in social media. Their new logotype is a word mark that can transform to a symbol. And vice versa. The word mark refers to their tagline – For Readers Little and Big – where each letter has a different height representing children at various ages. In tiny spaces the letters regroup to shape a symbol with two children holding hands.
The result is a logotype that moves easily between small and large contexts: it can be tiny, it can be big and it can animate.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.