• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)


Award: Wood Pencil

Wood Pencil / Branded Content & Entertainment / Live Experience/ Live Events / 2019

In 2011, Uber was launched in France and it felt like magic to have a car available at the tip of your fingers.
Eight years later, there are dozen of ridesharing apps, and the magic of Uber was gone, mostly replaced by people complaining on social media about the service.
In France, where the country is living one of its biggest social upheavals with the yellow vests movement, the Uber satisfaction rate has dropped to 23%.

In this context and to renew the passion of customers who used to see Uber as an innovative brand, we had to bring back magic to the streets.

  • UberToys
  • UberToys

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again