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Appocalypse - Apple

Award: Graphite Pencil

Graphite Pencil / Film Advertising Crafts / Direction for Film Advertising / 2018

For the annual World Wide Developers Conference, Apple made a film that explores life without apps. A newly hired Apple employee accidentally unplugs the App Store servers triggering a chain reaction that causes apps all over the world to disappear. People are forced to fend for themselves in a post-apocalyptic black market for app alternatives.

  • Appocalypse - Apple
  • Appocalypse - Apple
  • Appocalypse - Apple
  • Appocalypse - Apple
  • Appocalypse - Apple
  • Appocalypse - Apple

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