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Exclusive the Rainbow case study

Award: Yellow Pencil

Yellow Pencil / Direct / Direct Acquisition & Retention / 2018

The Super Bowl is the most cluttered marketing space of the year, with brands spending millions to get in front of as many people as possible. To get standout, this epic ad was shown to just one person. Without spending a single dollar during the game, Skittles was listed on multiple 'Best Super Bowl Ad' lists and the social campaign achieved five billion earned impressions.

  • Exclusive the Rainbow case study
  • Exclusive the Rainbow case study
  • Exclusive the Rainbow case study
  • Exclusive the Rainbow case study
  • Exclusive the Rainbow case study
  • Exclusive the Rainbow case study
  • Exclusive the Rainbow case study
  • Exclusive the Rainbow case study
  • Exclusive the Rainbow case study
  • Exclusive the Rainbow case study
  • Exclusive the Rainbow case study

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