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Fail

Many people assume they know basic first aid. This ad by the Norwegian Red Cross challenges that belief by inserting the viewer in a life or death situation, with each answer affecting the narrative and outcome of the film.


Awards

  • D&AD WOOD pencil
  • D&AD WOOD pencil
  • D&AD WOOD pencil

Yellow and Black D&AD Pencils

D&AD Awards 2027

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