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Melbourne Fringe Festival Rebrand

Award: Wood Pencil

Wood Pencil / Branding / Campaign Branding & Identity / 2018

Melbourne Fringe is a totally uncurated arts festival – nearly three weeks of creative mayhem. The problem is, when people don’t know what they’re going to see they stay away. So a unique brand identity was created that turned its perceived pitfalls into a strength by embracing the huge range of shows. Furthermore, a communications platform called Everything is Art celebrated the festival artists and revelled in the revelry.

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