Squarespace, the web publishing platform, exists to help entrepreneurs. To promote its 'Make Your Next Move' platform, it partnered with
actor-turned-fashion designer John Malkovich to chart his true-to-life journey. The result is 'John's Journey' – a film that was also a vehicle for an integrated campaign promoting his new venture, johnmalkovich.com. It was then amplified with two Super Bowl ads and received unparalleled media coverage, launching over 100,000 new businesses on Squarespace.
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