VR Vaccine
Award: Wood Pencil
Wood Pencil / Branded Content & Entertainment / Immersive / 2018
Every year, children have to face that scariest rite of passage: the vaccines. Hermes Pardini, one of the biggest vaccine centres, used VR to transport kids into a superhero experience, so the moment of application happened at the same time a super-shield was added to the kid's arm.
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