Chameleon
Chameleon
Buyers of smart vehicles can pinpoint the exact colour they want, as communicated with this campaign. Technology captured the colours of the people walking past the car dealership and transformed the colour of the car to match, just like a chameleon.
Awards
D&AD Pencils
Credited Pencil winners... you kept creativity alive. Now take home the proof.
Details
- Categories
- Countries
- Year
Credits
- Client
- Mercedes-Benz Espana
- Mercedes-Benz Espana, S.A.
