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Jägermeister Coolpack

Award: Yellow Pencil

Yellow Pencil / Packaging Design / Consumer Packaging Design / 2017

The complex flavors of Jägermeister taste best at -18°C. But consumers often store and even drink it at room temperature, resulting in a subpar product experience.
Instead of doing the usual advertising campaign that would tell consumers about the benefit of serving Jägermeister ice cold, we decided to tackle the problem at the most immediate touchpoint: the bottle itself. So, by turning the packaging into the message, the innovative CoolPack Edition promotes the idea of „best used ice cold“ all by itself, combining the classic Jägermeister bottle with the iconic shape of typical coolpacks.

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