Jose Cuervo is the original, most intense, tequila. In a spirits category focused on bland refinement we reaffirmed their status as a fearless pioneer with the brand platform “Tomorrow Is Overrated”. A bold call to arms to live in the moment and disregard what awaits tomorrow. In this launch film we see a group of bargoers choose to spend their last moments doubling down, with Cuervo and Elvis, as civilisation crumbles around them. As apocalyptic conditions worsen, the film culminates in our partiers defiantly coming together, truly embodying the essence of Cuervo and “Tomorrow Is Overrated”.
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