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Audi 'Spin'

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2017

When it feels like you're going around in circles, it can be a frustrating experience. Audi, on the other hand, like nothing better than going for a good long spin. Having shown they can let rip like the best of them in the past, the luxury brand present a cultured take on a boy racer's speciality.

The camera remains in faithful orbit around the R8 as it executes a textbook doughnut on a warehouse floor. Essentially a 360-degree tour of the new model's bodywork, the stunt also shows time is very much on Audi's side.

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