• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Behind the leather

Award: Wood Pencil

Wood Pencil / Creativity for Good / Design/Not for Profit / 2017

We set-up a boutique with an exquisite collection of fashion products made from exotic animal skins. The trendy, high-fashion façade attracted customers looking for high-end products. The products appeared identical to brandname items. The interior, however, was fitted with mechanics that mimic the bloody internal organs of animals. As customers explored the items hidden cameras captured their shocking reactions. PETA then revealed themselves and educated customers about the cruelty behind the trade trade. The “shock” tactic was chosen because it is unforgettable, compelling and humanizing.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again