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Priceless Pets

Award: Wood Pencil

Wood Pencil / PR / Social Responsibility / 2016

There are thousands of animal shelters in Brazil. And most of them are overcrowded. Yet, people keep spending a lot of money to buy a pet rather than adopting one. We believe there's no difference between pure-bred animals and shelter animals. To show this, we invited pet shops to lend their displays for one day. We replaced the animals for sale with pets for adoption. Without telling people.

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