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Coco de Mer

Award: Yellow Pencil

Yellow Pencil / Packaging Design / Consumer Packaging Design / 2016

Coco de Mer is a place to “explore the exhilarating limits of your erotic imagination”.
Williams Murray Hamm refined the brand mark and colour palette and created new packaging for a ‘signature’ range of luxury toys and lubricants. This was inspired by history’s Grandes Dames of seduction: Catherine Howard, former wife of Henry VIII; Georgiana Cavendish, Duchess of Devonshire; and Nell Gwynne, King Charles II’s mistress. In a nod to the original Covent Garden store’s legendary changing room peephole, a small die cut hole in an outer sleeve offers a teasing glimpse of the seductress behind.

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