• Loading…

Coco de Mer

Award: Yellow Pencil

Yellow Pencil / Packaging Design / Consumer Packaging Design / 2016

Coco de Mer is a place to “explore the exhilarating limits of your erotic imagination”.
Williams Murray Hamm refined the brand mark and colour palette and created new packaging for a ‘signature’ range of luxury toys and lubricants. This was inspired by history’s Grandes Dames of seduction: Catherine Howard, former wife of Henry VIII; Georgiana Cavendish, Duchess of Devonshire; and Nell Gwynne, King Charles II’s mistress. In a nod to the original Covent Garden store’s legendary changing room peephole, a small die cut hole in an outer sleeve offers a teasing glimpse of the seductress behind.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again