In an effort to get drivers to slow down where it matters the most, we’ve developed the sat nav app 'Slow Down GPS'. It’s like any other voice navigation app, except for one childish feature: when driving in areas where it's more likely to be children around, the navigation voice automatically switches to a child’s voice. We think of it as a subtle 'audio sign' that says 'Children at play'.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.