Unfortunately a lot of Europeans do not know that even a little donation can have a huge impact for Africa. With a very small budget, our aim was to generate a smart new way to collect donations and draw attention to the European campaign #DonateforAfrica and its initiator UNITED FOR AFRICA.
The idea: removable stickers for euro bills. With easy to understand icons they point out the enormous value of the donated bill in Africa. The stickers refer tot he campaign’s website where people can make a donation and order free stickers.
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